Citygroup's Corporate Hotel Suite was one of my first school projects. Through this project I was introduced to the basic steps of the design process. One of the first steps was researching our client and taking what our instructor called “a narrative approach to design”. The narrative served as a tool to develop the design concept. I also learned about design programming, space planning and universal design by applying building codes and ADA guidelines.
Sophie is waking up at home in Orlando, FL and getting ready to catch her 9:00 a.m. flight to New York for an important business trip. She is a little anxious about flying to New York because she knows it’s called “the city that never sleeps”. Knowing it will be a stressful environment when she arrives at the city, she emotionally prepares herself by listening to soothing and relaxing music the entire flight. After landing and getting her luggage she’s surprised to find there is a driver waiting for her at the pick up area. Sophie then arrives at this magnificent hotel called the New York Palace, which happens to be just blocks away from the Citigroup Inc. headquarters where she will have her business meeting the next day. Sophie is relieved to know that the hotel is not to far from where her meeting will take place. After checking-in at the front desk she’s on her way to her room and Sophie is impressed at how grand the hotel is. The spaces feel and look very luxurious due to the ornamental details in the interiors, it looks like a place fit for royalty. When she enters the room were she will be staying, she is happy to find that the room looks very inviting and attractive, it’s a simplified version of the interiors she encountered on her way there. “Fancy” looking finishes from ceiling to floor, including the fabrics on furnishings, and the use of metallic and warm colors. Seeing this made her forget about the hectic environment from the city. Feeling this pampered she is sure she will be ready for her meeting the next day.
- Luxury: Reinforces the idea of the social and economical status Citigroup Inc. provides as financial company.
- Finishes will include a varied selection of silks, velvets, metals and glass, materials that symbolize the concept of luxury.
- Design principles & elements applied: scale, emphasis, space, mass, texture, pattern and color.
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Corporate Hotel Suite
Ringling College of Art + Design